New forms of Media Publishing

                      (Source: http://kevinlokinbong.blogspot.com/2011/05/new-forms-of-media-publishing.html)                   

  

Evidently new forms of media publishing have emerged rapidly all over the world. The current trend is to generate new means of publishing to maximize the potentials of publishing information via online. The ingenuity of the internet has made it possible for news, magazines articles etc. to be easily accessible daily and also to be more interactive with “Twitter “and “Facebook”. Multimodality which involves video, music and visual arrangement of applications have made the media ecosystems much richer and diverse.  Don’t we prefer the visuals to hoary publishing systems of yesteryear? In Malaysia alone there are over 10 million users of Facebook. Mark Deuze, a professor from Leiden University, Nederland’s and John Hartley, a research director from the ARC Centre of Excellence, Australia have expressed their views in the ABC Radio National (10 April 2008). Deuze says in the case of online broadcasts, the media companies are giving people a voice to content production and taking advantage of the fact they do not have to pay for it.  While it is a fact I think the readers benefit much more by having an opportunity to express their opinions through the facility to interact. What about the sharing of knowledge among readers? Groups with similar interests come together with interaction and create portals to share knowledge. Can we interact to this extent with conventional forms of publication?

Source  ABC Radio National, www.abc.net.au/rn/mediareport

Reference

ABC Radio National, “Media Work Media Practice”, broadcasted on 10 April 2008, www. Abc. Net. Au/rn/mediareport, Deuze, Mark, “Media Work”, Polity Press

Kress, G and Van Leeuwan, T, 1998, ” Front Pages : ( the critical) analysis of newspaper layout”, Approach to the media discourse,  pp 186- 219

Lau, C, 2007, “The Advantages of Video Blogging, Charles Lau, Viewed on 20^th April 2011, available at http://www.charleslau.com/blog/advantages-of-video-blogging

Naughton, J N D, “Blogging and the Emerging Media Ecosystems, viewed on 20^th April, 2011,

available at http;//reutersinstitute.politics.ox.ac.uk/fileadmindocuments…/blogging.pdf

Lo,K, 2011,"Issues In Publication and Design"  available at <http://kevinlokinbong.blogspot.com/2011/05/new-forms-of-media-publishing.html>